Business-to-business refers to transactions between two businesses rather than between a business and an individual customer. The monetary value of business-to-business transactions is much larger than that of business-to-consumer interactions. Companies are more inclined than consumers to acquire higher-priced goods and services in more significant quantities.
The goods and services we take for granted as consumers and company owners would not exist without B2B enterprises and the supply chain. Relationship selling is significant in the B2B sales sector. They develop goods and services for other companies, corporations, and charities.